Founded in 1996, Catheryne Gaeyla Fashion Concept Store has established itself at the forefront of luxury fashion & shopping through the vision and direction of founder Catheryne Gaeyla, who has made it her mission to offer to the South African Fashion Conscious a complete luxury shopping experience.

“It’s not just the brands that make this place so exquisite, it’s the in-store experience.” Elle Magazine

The uniqueness of the Concept Store is found in the French born founder Catheryne Gaeyla, who has built her dream one step at a time, through passion and dedication. Having lived over 30 years in South Africa, with a French upbringing, Catheryne Gaeyla has developed a unique sense of style, combining French Chic and African heritage.

“It is not a necessity to be born in Paris to look like a Parisian. I am the best example.” Catheryne Gaeyla

Today, Catheryne Gaeyla Fashion is a concept to itself, where the two levelled Store bids sheer glamour and elegance, offering a chic combination of Catheryne’s renown sense of style and a fine handpicked selection of French and Italian luxury brands such as Dolce & Gabbana, Roberto Cavalli, Ermanno Scervino, Dior Timepieces, Chopard Sunglasses, Kenzo, Paul & Joe…

“The attitude “made in Paris” is more a frame of mind. The Parisian never falls into the trap of fashionistas. The secret is to use ‘Un Petit Peu’ at all times and always keep in mind to have fun with fashion. Isn’t that easy?”